A Brand Rooted in the Future of Real Estate
Alaqtar, a pioneering real estate developer in KSA, sought a transformative brand identity to reflect its bold ambitions, youthful energy, and deep cultural foundation.
Brand Strategy | Visual Identity | Logo Design | Collaterals | Company Profile
Background
Under new leadership, AlAqtar needed more than a visual refresh; it required a bold repositioning.
Our goal was clear: To craft a distinct brand identity that reflects its modern ambition while honoring Saudi culture and engaging a younger, more design-conscious audience without losing trust or credibility.
We needed to strike a careful balance between tradition and modernity, ambition and accessibility, heritage and innovation.
Brand Strategy
To redefine AlAqtar’s presence in a competitive market, we developed a brand strategy that positions it as a bold and visionary real estate developer; one that honors its cultural roots while embracing modern growth.
Through in-depth research and strategic insight, we shaped a narrative centered around community impact, urban revitalization, and future relevance. The tone of voice was crafted to reflect ambition and authority, while a refreshed visual identity brought together elements of tradition and contemporary elegance. Every touchpoint was designed to reinforce AlAqtar’s mission: building spaces that inspire progress and enrich lives.
The Visual Identity
Logo & Color Palette
We designed a sleek logo that carries layered meaning at its core. While the abstract falcon symbolizes vision and leadership in Arab culture, the sharp-edged lines communicate structure and dynamism, and the circular grid reflects the brand’s name and its far-reaching influence. ORIGIN team also developed an elegant palette to convey depth and dimension with Green tones reflecting growth. Copper tones evoked warmth and creativity while the silver shades emphasized reliability and intelligence.
Typography & Graphic System
We selected a timeless English typeface to reflect global elegance, paired with Arabic fonts that root the brand in heritage and professionalism. Together, they create a seamless bilingual experience that feels natural and refined. We also developed a visual system that reflects three main pillars: luxury, simplicity, and elegance, in which we unified brand assets across digital and print with consistency and distinction.
Brand Collateral & Applications
ORIGIN developed a bilingual company profile that captures AlAqtar’s mission, values, and vision with clarity and sophistication. Designed to engage both local and international stakeholders, the profile balances compelling storytelling with informative content, presented in a refined visual layout that reflects the brand’s modern and professional tone.
We also developed a full suite of branded collateral including stationery, digital templates, and BTL materials. From business cards to presentation decks, every item was designed with consistency and elegance, empowering the AlAqtar team to communicate with confidence across all touchpoints.
Alaqtar’s new brand now matches the scale of its vision. The new identity strikes the right balance between ambition and trust, empowering AlAqtar to lead in new markets while resonating with younger audiences.
Brand Collateral & Applications
ORIGIN developed a bilingual company profile that captures AlAqtar’s mission, values, and vision with clarity and sophistication. Designed to engage both local and international stakeholders, the profile balances compelling storytelling with informative content, presented in a refined visual layout that reflects the brand’s modern and professional tone.
We also developed a full suite of branded collateral including stationery, digital templates, and BTL materials. From business cards to presentation decks, every item was designed with consistency and elegance, empowering the AlAqtar team to communicate with confidence across all touchpoints.
Alaqtar’s new brand now matches the scale of its vision. The new identity strikes the right balance between ambition and trust, empowering AlAqtar to lead in new markets while resonating with younger audiences.
More Works
ORIGIN©
2025
A Brand Rooted in the Future of Real Estate
Alaqtar, a pioneering real estate developer in KSA, sought a transformative brand identity to reflect its bold ambitions, youthful energy, and deep cultural foundation.
Brand Strategy | Visual Identity | Logo Design | Collaterals | Company Profile
Background
Under new leadership, AlAqtar needed more than a visual refresh; it required a bold repositioning.
Our goal was clear: To craft a distinct brand identity that reflects its modern ambition while honoring Saudi culture and engaging a younger, more design-conscious audience without losing trust or credibility.
We needed to strike a careful balance between tradition and modernity, ambition and accessibility, heritage and innovation.
Brand Strategy
To redefine AlAqtar’s presence in a competitive market, we developed a brand strategy that positions it as a bold and visionary real estate developer; one that honors its cultural roots while embracing modern growth.
Through in-depth research and strategic insight, we shaped a narrative centered around community impact, urban revitalization, and future relevance. The tone of voice was crafted to reflect ambition and authority, while a refreshed visual identity brought together elements of tradition and contemporary elegance. Every touchpoint was designed to reinforce AlAqtar’s mission: building spaces that inspire progress and enrich lives.
The Visual Identity
Logo & Color Palette
We designed a sleek logo that carries layered meaning at its core. While the abstract falcon symbolizes vision and leadership in Arab culture, the sharp-edged lines communicate structure and dynamism, and the circular grid reflects the brand’s name and its far-reaching influence. ORIGIN team also developed an elegant palette to convey depth and dimension with Green tones reflecting growth. Copper tones evoked warmth and creativity while the silver shades emphasized reliability and intelligence.
Typography & Graphic System
We selected a timeless English typeface to reflect global elegance, paired with Arabic fonts that root the brand in heritage and professionalism. Together, they create a seamless bilingual experience that feels natural and refined. We also developed a visual system that reflects three main pillars: luxury, simplicity, and elegance, in which we unified brand assets across digital and print with consistency and distinction.
Brand Collateral & Applications
ORIGIN developed a bilingual company profile that captures AlAqtar’s mission, values, and vision with clarity and sophistication. Designed to engage both local and international stakeholders, the profile balances compelling storytelling with informative content, presented in a refined visual layout that reflects the brand’s modern and professional tone.
We also developed a full suite of branded collateral including stationery, digital templates, and BTL materials. From business cards to presentation decks, every item was designed with consistency and elegance, empowering the AlAqtar team to communicate with confidence across all touchpoints.
Alaqtar’s new brand now matches the scale of its vision. The new identity strikes the right balance between ambition and trust, empowering AlAqtar to lead in new markets while resonating with younger audiences.
Brand Collateral & Applications
ORIGIN developed a bilingual company profile that captures AlAqtar’s mission, values, and vision with clarity and sophistication. Designed to engage both local and international stakeholders, the profile balances compelling storytelling with informative content, presented in a refined visual layout that reflects the brand’s modern and professional tone.
We also developed a full suite of branded collateral including stationery, digital templates, and BTL materials. From business cards to presentation decks, every item was designed with consistency and elegance, empowering the AlAqtar team to communicate with confidence across all touchpoints.
Alaqtar’s new brand now matches the scale of its vision. The new identity strikes the right balance between ambition and trust, empowering AlAqtar to lead in new markets while resonating with younger audiences.
More Works
ORIGIN©
2025
A Brand Rooted in the Future of Real Estate
Alaqtar, a pioneering real estate developer in KSA, sought a transformative brand identity to reflect its bold ambitions, youthful energy, and deep cultural foundation.
Brand Strategy | Visual Identity | Logo Design | Collaterals | Company Profile
Background
Under new leadership, AlAqtar needed more than a visual refresh; it required a bold repositioning.
Our goal was clear: To craft a distinct brand identity that reflects its modern ambition while honoring Saudi culture and engaging a younger, more design-conscious audience without losing trust or credibility.
We needed to strike a careful balance between tradition and modernity, ambition and accessibility, heritage and innovation.
Brand Strategy
To redefine AlAqtar’s presence in a competitive market, we developed a brand strategy that positions it as a bold and visionary real estate developer; one that honors its cultural roots while embracing modern growth.
Through in-depth research and strategic insight, we shaped a narrative centered around community impact, urban revitalization, and future relevance. The tone of voice was crafted to reflect ambition and authority, while a refreshed visual identity brought together elements of tradition and contemporary elegance. Every touchpoint was designed to reinforce AlAqtar’s mission: building spaces that inspire progress and enrich lives.
The Visual Identity
Logo & Color Palette
We designed a sleek logo that carries layered meaning at its core. While the abstract falcon symbolizes vision and leadership in Arab culture, the sharp-edged lines communicate structure and dynamism, and the circular grid reflects the brand’s name and its far-reaching influence. ORIGIN team also developed an elegant palette to convey depth and dimension with Green tones reflecting growth. Copper tones evoked warmth and creativity while the silver shades emphasized reliability and intelligence.
Typography & Graphic System
We selected a timeless English typeface to reflect global elegance, paired with Arabic fonts that root the brand in heritage and professionalism. Together, they create a seamless bilingual experience that feels natural and refined. We also developed a visual system that reflects three main pillars: luxury, simplicity, and elegance, in which we unified brand assets across digital and print with consistency and distinction.
Brand Collateral & Applications
ORIGIN developed a bilingual company profile that captures AlAqtar’s mission, values, and vision with clarity and sophistication. Designed to engage both local and international stakeholders, the profile balances compelling storytelling with informative content, presented in a refined visual layout that reflects the brand’s modern and professional tone.
We also developed a full suite of branded collateral including stationery, digital templates, and BTL materials. From business cards to presentation decks, every item was designed with consistency and elegance, empowering the AlAqtar team to communicate with confidence across all touchpoints.
Alaqtar’s new brand now matches the scale of its vision. The new identity strikes the right balance between ambition and trust, empowering AlAqtar to lead in new markets while resonating with younger audiences.
Brand Collateral & Applications
ORIGIN developed a bilingual company profile that captures AlAqtar’s mission, values, and vision with clarity and sophistication. Designed to engage both local and international stakeholders, the profile balances compelling storytelling with informative content, presented in a refined visual layout that reflects the brand’s modern and professional tone.
We also developed a full suite of branded collateral including stationery, digital templates, and BTL materials. From business cards to presentation decks, every item was designed with consistency and elegance, empowering the AlAqtar team to communicate with confidence across all touchpoints.
Alaqtar’s new brand now matches the scale of its vision. The new identity strikes the right balance between ambition and trust, empowering AlAqtar to lead in new markets while resonating with younger audiences.
More Works