Rebranding 40 Years Legacy of Craft for a New Era
ORIGIN partnered with Brescia, a heritage brand in Lebanon’s hunting equipment industry, to evolve its identity into a modern, global-facing brand, without losing the legacy that made it iconic.
Visual Identity | Logo design | Collaterals
Background
With over four decades of expertise, Brescia has long been a trusted name in hunting equipment across Lebanon and beyond. Known for its quality, craftsmanship, and cultural ties, the brand had outgrown its original identity.
Therefore, to stay relevant in a shifting market, Brescia needed a refreshed brand that reflects its growing audience and international ambitions and could speak to both long-standing customers and a new generation of outdoor enthusiasts.
Our Vision
The challenge was to modernize Brescia’s brand without compromising its roots.
The brand needed a fresh update that preserves a cultural balancing act between tradition and transformation. The ORIGIN team stepped up to build a bridge between past and future, and to reimagine Brescia’s identity in a way that honored its heritage while aligning it with today’s design standards, digital platforms, and customer expectations. We envisioned a brand that can confidently stand as a lifestyle symbol for modern hunters, both regionally and globally.
The Transformation
Logo Evolution
We reworked the original logo into a more refined, digital-ready mark, one that simplified complexity without losing symbolism. The updated emblem retains echoes of the brand’s legacy while improving adaptability across modern applications.
Visual Language
We crafted a visual identity that blends boldness with tradition, incorporating rich tones and timeless textures. Design elements and imagery were chosen to reflect both local pride and forward momentum, creating an identity that speaks fluently to both heritage values and contemporary design sensibilities.
Brand in action:
To bring the new Brescia identity to life, we designed a full suite of brand assets, including product packaging with elevated aesthetics and practical appeal, modernized stationery and business tools, and exhibition space design that enhances presence at trade shows and industry events. A concise brand book was also developed, ensuring consistency across touchpoints and guiding future growth with clarity.
Brescia’s rebranding successfully delivered measurable impact and emotional resonance. It reinforced the brand identity, broadened audience reach, and elevated its market positioning. Today, Brescia stands both as a trusted supplier and a symbol of heritage evolving with purpose.
More Works
ORIGIN©
2025
Rebranding 40 Years Legacy of Craft for a New Era
ORIGIN partnered with Brescia, a heritage brand in Lebanon’s hunting equipment industry, to evolve its identity into a modern, global-facing brand, without losing the legacy that made it iconic.
Visual Identity | Logo design | Collaterals
Background
With over four decades of expertise, Brescia has long been a trusted name in hunting equipment across Lebanon and beyond. Known for its quality, craftsmanship, and cultural ties, the brand had outgrown its original identity.
Therefore, to stay relevant in a shifting market, Brescia needed a refreshed brand that reflects its growing audience and international ambitions and could speak to both long-standing customers and a new generation of outdoor enthusiasts.
Our Vision
The challenge was to modernize Brescia’s brand without compromising its roots.
The brand needed a fresh update that preserves a cultural balancing act between tradition and transformation. The ORIGIN team stepped up to build a bridge between past and future, and to reimagine Brescia’s identity in a way that honored its heritage while aligning it with today’s design standards, digital platforms, and customer expectations. We envisioned a brand that can confidently stand as a lifestyle symbol for modern hunters, both regionally and globally.
The Transformation
Logo Evolution
We reworked the original logo into a more refined, digital-ready mark, one that simplified complexity without losing symbolism. The updated emblem retains echoes of the brand’s legacy while improving adaptability across modern applications.
Visual Language
We crafted a visual identity that blends boldness with tradition, incorporating rich tones and timeless textures. Design elements and imagery were chosen to reflect both local pride and forward momentum, creating an identity that speaks fluently to both heritage values and contemporary design sensibilities.
Brand in action:
To bring the new Brescia identity to life, we designed a full suite of brand assets, including product packaging with elevated aesthetics and practical appeal, modernized stationery and business tools, and exhibition space design that enhances presence at trade shows and industry events. A concise brand book was also developed, ensuring consistency across touchpoints and guiding future growth with clarity.
Brescia’s rebranding successfully delivered measurable impact and emotional resonance. It reinforced the brand identity, broadened audience reach, and elevated its market positioning. Today, Brescia stands both as a trusted supplier and a symbol of heritage evolving with purpose.
More Works
Rebranding 40 Years Legacy of Craft for a New Era
ORIGIN partnered with Brescia, a heritage brand in Lebanon’s hunting equipment industry, to evolve its identity into a modern, global-facing brand, without losing the legacy that made it iconic.
Visual Identity | Logo design | Collaterals
Background
With over four decades of expertise, Brescia has long been a trusted name in hunting equipment across Lebanon and beyond. Known for its quality, craftsmanship, and cultural ties, the brand had outgrown its original identity.
Therefore, to stay relevant in a shifting market, Brescia needed a refreshed brand that reflects its growing audience and international ambitions and could speak to both long-standing customers and a new generation of outdoor enthusiasts.
Our Vision
The challenge was to modernize Brescia’s brand without compromising its roots.
The brand needed a fresh update that preserves a cultural balancing act between tradition and transformation. The ORIGIN team stepped up to build a bridge between past and future, and to reimagine Brescia’s identity in a way that honored its heritage while aligning it with today’s design standards, digital platforms, and customer expectations. We envisioned a brand that can confidently stand as a lifestyle symbol for modern hunters, both regionally and globally.
The Transformation
Logo Evolution
We reworked the original logo into a more refined, digital-ready mark, one that simplified complexity without losing symbolism. The updated emblem retains echoes of the brand’s legacy while improving adaptability across modern applications.
Visual Language
We crafted a visual identity that blends boldness with tradition, incorporating rich tones and timeless textures. Design elements and imagery were chosen to reflect both local pride and forward momentum, creating an identity that speaks fluently to both heritage values and contemporary design sensibilities.
Brand in action:
To bring the new Brescia identity to life, we designed a full suite of brand assets, including product packaging with elevated aesthetics and practical appeal, modernized stationery and business tools, and exhibition space design that enhances presence at trade shows and industry events. A concise brand book was also developed, ensuring consistency across touchpoints and guiding future growth with clarity.
Brescia’s rebranding successfully delivered measurable impact and emotional resonance. It reinforced the brand identity, broadened audience reach, and elevated its market positioning. Today, Brescia stands both as a trusted supplier and a symbol of heritage evolving with purpose.
More Works
ORIGIN©
2025