The Rebranding That Mirrors Elegant Spatial Thinking
We created a visual system that channels The Yard’s commitment to original thinking and meaningful spaces and reflects their soul that transforms spaces into stories.
Visual Identity | Logo Design | Collaterals | Company profile
Modern Arab authenticity
Driven by a new visual identity
Attracting design-conscious clients
2.5x
Cultural relevance
Modern Arab authenticity
Driven by a new visual identity
Attracting design-conscious clients
2.5x
Cultural relevance
Background
The Yard Interiors is a Qatar-based interior design consultancy driven by a passion for transforming spaces with originality, precision and heart.
Backed by a team of designers, artists and craftsmen, The Yard brings every client vision to life with a commitment to quality, creativity and collaboration.
Their ultimate goal is to innovate modern Qatari style while elevating the value of art and design in Qatar, and positioning The Yard as a globally recognized symbol of Arab modernity and artistry.
The Challenge
Despite a strong internal philosophy and proven track record, The Yard’s visual identity didn’t fully reflect the sophistication, purpose, and creativity of their work.
Our mission was to elevate their brand presence to better align with their values of integrity, passion, creativity and teamwork, and to express their promise of turning client concepts into inspirational spaces for work, life and play.
We wanted to showcase their philosophy that “everything is possible”, while reinforcing their position as a thought leader in modern Qatari design in the eyes of local and global audiences.
Brand Strategy
We began by immersing ourselves in The Yard’s mission and design philosophy, one rooted in originality, honesty and meaningful collaboration.
We conducted a SWOT analysis and defined their positioning, promise, personality, and purpose. Moreover, we identified the target audience and crafted a unique brand concept: “The Yard is about taking who you are deep down and reflecting it on the outside, making your space an extension of who you are.”
From there, we designed a refreshed brand identity that celebrates originality, Arab modernity, and the transformative power of design.
Visual Identity
At the heart of the rebrand was the creation of a new logo. We opted for a vertical golden structure symbolizing precision, elegance and the thoughtful segmentation of interior spaces. With “THE” anchored in a bold, horizontal golden bar, and “YARD” distributed across balanced golden blocks, the design subtly reflects architectural layout and spatial harmony.
We also selected a unique color palette where the golden tone evokes luxury and high craftsmanship, while the deep navy blue adds a sense of professionalism, stability and trust.
Typography was carefully selected in both Arabic and English to reflect cultural authenticity while remaining modern and legible. A structured grid system and clean lines reinforce the contemporary, timeless aesthetic of the brand.
Patterns & Psychological Play
Beyond the logo and core identity, we created bespoke brand patterns that subtly reinforce The Yard’s philosophy. The repeating “YARDYARDYARD” motif was more than a graphic element. As you can see, within it lies the word “DYAR,” Arabic for “home.” This layered meaning transforms the pattern into a subliminal message of belonging, warmth, and comfort, as if repeating "home" on and on. It beautifully mirrors The Yard’s role in designing interiors that don’t just look elegant but truly feel like home. The result is a system that combines design precision with emotional depth, extending naturally to their home design department.
Brand in Action
Our team extended this new visual identity across key brand materials, including stationery, collateral and a well-designed company profile in both Arabic and English, all aligned to reflect The Yard’s professionalism, creative spirit, and premium offering.
The new brand identity now mirrors the essence of The Yard Interiors: Sophisticated, original and client-centric. It presents the firm as not just a design studio, but a true partner in shaping environments that reflect individuality, cultural pride, and limitless possibility.
Our team extended this new visual identity across key brand materials, including stationery, collateral and a well-designed company profile in both Arabic and English, all aligned to reflect The Yard’s professionalism, creative spirit, and premium offering.
The new brand identity now mirrors the essence of The Yard Interiors: Sophisticated, original and client-centric. It presents the firm as not just a design studio, but a true partner in shaping environments that reflect individuality, cultural pride, and limitless possibility.
More Works
ORIGIN©
2025
The Rebranding That Mirrors Elegant Spatial Thinking
We created a visual system that channels The Yard’s commitment to original thinking and meaningful spaces and reflects their soul that transforms spaces into stories.
Visual Identity | Logo Design | Collaterals | Company profile
Modern Arab authenticity
Driven by a new visual identity
Attracting design-conscious clients
2.5x
Cultural relevance
Background
The Yard Interiors is a Qatar-based interior design consultancy driven by a passion for transforming spaces with originality, precision and heart.
Backed by a team of designers, artists and craftsmen, The Yard brings every client vision to life with a commitment to quality, creativity and collaboration.
Their ultimate goal is to innovate modern Qatari style while elevating the value of art and design in Qatar, and positioning The Yard as a globally recognized symbol of Arab modernity and artistry.
The Challenge
Despite a strong internal philosophy and proven track record, The Yard’s visual identity didn’t fully reflect the sophistication, purpose, and creativity of their work.
Our mission was to elevate their brand presence to better align with their values of integrity, passion, creativity and teamwork, and to express their promise of turning client concepts into inspirational spaces for work, life and play.
We wanted to showcase their philosophy that “everything is possible”, while reinforcing their position as a thought leader in modern Qatari design in the eyes of local and global audiences.
Brand Strategy
We began by immersing ourselves in The Yard’s mission and design philosophy, one rooted in originality, honesty and meaningful collaboration.
We conducted a SWOT analysis and defined their positioning, promise, personality, and purpose. Moreover, we identified the target audience and crafted a unique brand concept: “The Yard is about taking who you are deep down and reflecting it on the outside, making your space an extension of who you are.”
From there, we designed a refreshed brand identity that celebrates originality, Arab modernity, and the transformative power of design.
Visual Identity
At the heart of the rebrand was the creation of a new logo. We opted for a vertical golden structure symbolizing precision, elegance and the thoughtful segmentation of interior spaces. With “THE” anchored in a bold, horizontal golden bar, and “YARD” distributed across balanced golden blocks, the design subtly reflects architectural layout and spatial harmony.
We also selected a unique color palette where the golden tone evokes luxury and high craftsmanship, while the deep navy blue adds a sense of professionalism, stability and trust.
Typography was carefully selected in both Arabic and English to reflect cultural authenticity while remaining modern and legible. A structured grid system and clean lines reinforce the contemporary, timeless aesthetic of the brand.
Patterns & Psychological Play
Beyond the logo and core identity, we created bespoke brand patterns that subtly reinforce The Yard’s philosophy. The repeating “YARDYARDYARD” motif was more than a graphic element. As you can see, within it lies the word “DYAR,” Arabic for “home.” This layered meaning transforms the pattern into a subliminal message of belonging, warmth, and comfort, as if repeating "home" on and on. It beautifully mirrors The Yard’s role in designing interiors that don’t just look elegant but truly feel like home. The result is a system that combines design precision with emotional depth, extending naturally to their home design department.
Brand in Action
Our team extended this new visual identity across key brand materials, including stationery, collateral and a well-designed company profile in both Arabic and English, all aligned to reflect The Yard’s professionalism, creative spirit, and premium offering.
The new brand identity now mirrors the essence of The Yard Interiors: Sophisticated, original and client-centric. It presents the firm as not just a design studio, but a true partner in shaping environments that reflect individuality, cultural pride, and limitless possibility.
More Works
The Rebranding That Mirrors Elegant Spatial Thinking
We created a visual system that channels The Yard’s commitment to original thinking and meaningful spaces and reflects their soul that transforms spaces into stories.
Visual Identity | Logo Design | Collaterals | Company profile
Proven in perception testing
Driven by a new visual identity
Attracting design-conscious clients
2.5x
Cultural relevance
Background
The Yard Interiors is a Qatar-based interior design consultancy driven by a passion for transforming spaces with originality, precision and heart.
Backed by a team of designers, artists and craftsmen, The Yard brings every client vision to life with a commitment to quality, creativity and collaboration.
Their ultimate goal is to innovate modern Qatari style while elevating the value of art and design in Qatar, and positioning The Yard as a globally recognized symbol of Arab modernity and artistry.
The Challenge
Despite a strong internal philosophy and proven track record, The Yard’s visual identity didn’t fully reflect the sophistication, purpose, and creativity of their work.
Our mission was to elevate their brand presence to better align with their values of integrity, passion, creativity and teamwork, and to express their promise of turning client concepts into inspirational spaces for work, life and play.
We wanted to showcase their philosophy that “everything is possible”, while reinforcing their position as a thought leader in modern Qatari design in the eyes of local and global audiences.
Brand Strategy
We began by immersing ourselves in The Yard’s mission and design philosophy, one rooted in originality, honesty and meaningful collaboration.
We conducted a SWOT analysis and defined their positioning, promise, personality, and purpose. Moreover, we identified the target audience and crafted a unique brand concept: “The Yard is about taking who you are deep down and reflecting it on the outside, making your space an extension of who you are.”
From there, we designed a refreshed brand identity that celebrates originality, Arab modernity, and the transformative power of design.
Visual Identity
At the heart of the rebrand was the creation of a new logo. We opted for a vertical golden structure symbolizing precision, elegance and the thoughtful segmentation of interior spaces. With “THE” anchored in a bold, horizontal golden bar, and “YARD” distributed across balanced golden blocks, the design subtly reflects architectural layout and spatial harmony.
We also selected a unique color palette where the golden tone evokes luxury and high craftsmanship, while the deep navy blue adds a sense of professionalism, stability and trust.
Typography was carefully selected in both Arabic and English to reflect cultural authenticity while remaining modern and legible. A structured grid system and clean lines reinforce the contemporary, timeless aesthetic of the brand.
Patterns & Psychological Play
Beyond the logo and core identity, we created bespoke brand patterns that subtly reinforce The Yard’s philosophy. The repeating “YARDYARDYARD” motif was more than a graphic element. As you can see, within it lies the word “DYAR,” Arabic for “home.” This layered meaning transforms the pattern into a subliminal message of belonging, warmth, and comfort, as if repeating "home" on and on. It beautifully mirrors The Yard’s role in designing interiors that don’t just look elegant but truly feel like home. The result is a system that combines design precision with emotional depth, extending naturally to their home design department.
Brand in Action
Our team extended this new visual identity across key brand materials, including stationery, collateral and a well-designed company profile in both Arabic and English, all aligned to reflect The Yard’s professionalism, creative spirit, and premium offering.
The new brand identity now mirrors the essence of The Yard Interiors: Sophisticated, original and client-centric. It presents the firm as not just a design studio, but a true partner in shaping environments that reflect individuality, cultural pride, and limitless possibility.
More Works
ORIGIN©
2025