The Rebranding That Mirrors Elegant Spatial Thinking
We created a visual system that channels The Yard’s commitment to original thinking and meaningful spaces and reflects their soul that transforms spaces into stories.
Visual Identity | Logo Design | Collaterals | Company profile
Background
The Yard Interiors is a Qatar-based interior design consultancy driven by a passion for transforming spaces with originality, precision and heart.
Backed by a team of designers, artists and craftsmen, The Yard brings every client vision to life with a commitment to quality, creativity and collaboration.
The Challenge
Despite a strong internal philosophy and proven track record, The Yard’s visual identity didn’t fully reflect the sophistication, purpose, and creativity of their work.
Our mission was to elevate their brand presence to better align with their values of integrity, passion, creativity and teamwork, and to express their promise of turning client concepts into inspirational spaces for work, life and play.
Brand Strategy
We began by immersing ourselves in The Yard’s mission and design philosophy, one rooted in originality, honesty and meaningful collaboration.
From there, we designed a refreshed brand identity that would resonate with their refined, bespoke approach to interiors.
Visual Identity
At the heart of the rebrand was the creation of a new logo. We opted for a vertical golden structure symbolizing precision, elegance and the thoughtful segmentation of interior spaces. With “THE” anchored in a bold, horizontal golden bar, and “YARD” distributed across balanced golden blocks, the design subtly reflects architectural layout and spatial harmony.
We also selected a unique color palette where the golden tone evokes luxury and high craftsmanship, while the deep navy blue adds a sense of professionalism, stability and trust. This refined palette, paired with clean lines and a structured grid system, gives The Yard a contemporary yet timeless aesthetic.
Brand in Action
Our team extended this new visual identity across key brand materials, including stationery, collateral and a well-designed company profile, all aligned to reflect The Yard’s professionalism, creative spirit, and premium offering.
The new brand identity now mirrors the essence of The Yard Interiors: Sophisticated, original and client-centric. It presents the firm as not just a design studio, but a true partner in shaping environments that reflect individuality and purpose.
More Works
ORIGIN©
2025
The Rebranding That Mirrors Elegant Spatial Thinking
We created a visual system that channels The Yard’s commitment to original thinking and meaningful spaces and reflects their soul that transforms spaces into stories.
Visual Identity | Logo Design | Collaterals | Company profile
Background
The Yard Interiors is a Qatar-based interior design consultancy driven by a passion for transforming spaces with originality, precision and heart.
Backed by a team of designers, artists and craftsmen, The Yard brings every client vision to life with a commitment to quality, creativity and collaboration.
The Challenge
Despite a strong internal philosophy and proven track record, The Yard’s visual identity didn’t fully reflect the sophistication, purpose, and creativity of their work.
Our mission was to elevate their brand presence to better align with their values of integrity, passion, creativity and teamwork, and to express their promise of turning client concepts into inspirational spaces for work, life and play.
Brand Strategy
We began by immersing ourselves in The Yard’s mission and design philosophy, one rooted in originality, honesty and meaningful collaboration.
From there, we designed a refreshed brand identity that would resonate with their refined, bespoke approach to interiors.
Visual Identity
At the heart of the rebrand was the creation of a new logo. We opted for a vertical golden structure symbolizing precision, elegance and the thoughtful segmentation of interior spaces. With “THE” anchored in a bold, horizontal golden bar, and “YARD” distributed across balanced golden blocks, the design subtly reflects architectural layout and spatial harmony.
We also selected a unique color palette where the golden tone evokes luxury and high craftsmanship, while the deep navy blue adds a sense of professionalism, stability and trust. This refined palette, paired with clean lines and a structured grid system, gives The Yard a contemporary yet timeless aesthetic.
Brand in Action
Our team extended this new visual identity across key brand materials, including stationery, collateral and a well-designed company profile, all aligned to reflect The Yard’s professionalism, creative spirit, and premium offering.
The new brand identity now mirrors the essence of The Yard Interiors: Sophisticated, original and client-centric. It presents the firm as not just a design studio, but a true partner in shaping environments that reflect individuality and purpose.
More Works
The Rebranding That Mirrors Elegant Spatial Thinking
We created a visual system that channels The Yard’s commitment to original thinking and meaningful spaces and reflects their soul that transforms spaces into stories.
Visual Identity | Logo Design | Collaterals | Company profile
Background
The Yard Interiors is a Qatar-based interior design consultancy driven by a passion for transforming spaces with originality, precision and heart.
Backed by a team of designers, artists and craftsmen, The Yard brings every client vision to life with a commitment to quality, creativity and collaboration.
The Challenge
Despite a strong internal philosophy and proven track record, The Yard’s visual identity didn’t fully reflect the sophistication, purpose, and creativity of their work.
Our mission was to elevate their brand presence to better align with their values of integrity, passion, creativity and teamwork, and to express their promise of turning client concepts into inspirational spaces for work, life and play.
Brand Strategy
We began by immersing ourselves in The Yard’s mission and design philosophy, one rooted in originality, honesty and meaningful collaboration.
From there, we designed a refreshed brand identity that would resonate with their refined, bespoke approach to interiors.
Visual Identity
At the heart of the rebrand was the creation of a new logo. We opted for a vertical golden structure symbolizing precision, elegance and the thoughtful segmentation of interior spaces. With “THE” anchored in a bold, horizontal golden bar, and “YARD” distributed across balanced golden blocks, the design subtly reflects architectural layout and spatial harmony.
We also selected a unique color palette where the golden tone evokes luxury and high craftsmanship, while the deep navy blue adds a sense of professionalism, stability and trust. This refined palette, paired with clean lines and a structured grid system, gives The Yard a contemporary yet timeless aesthetic.
Brand in Action
Our team extended this new visual identity across key brand materials, including stationery, collateral and a well-designed company profile, all aligned to reflect The Yard’s professionalism, creative spirit, and premium offering.
The new brand identity now mirrors the essence of The Yard Interiors: Sophisticated, original and client-centric. It presents the firm as not just a design studio, but a true partner in shaping environments that reflect individuality and purpose.
More Works
ORIGIN©
2025