Rebranding IPS: A Human-Centric AV Brand
From silent utility to stand-out experiences, we turned IPS into a brand that looks and feels as advanced as the technology it delivers.
Brand Strategy | Visual Identity | Logo Design | Collaterals | Company Profile
Background
IPS is an AV consultancy transforming the way people connect, collaborate and communicate. With projects across corporate, education, government and entertainment sectors, IPS delivers future-proof AV services, from design and engineering to installation, training and support.
So, what was the challenge? While IPS had the expertise, it lacked a clear digital presence and a distinctive brand. The focus was heavily technical, with little emotional resonance. It was time to shift from simply selling systems to selling impact, experience and trust. Now, enter ORIGIN to the mix!
Our strategy
We repositioned IPS around a powerful idea: AV that empowers. Through a full brand strategy, we designed a brand that’s human, future-ready, and client-centric.
We defined IPS’s image as innovative, premium and empowering, and shaped its voice to be confident, professional and approachable.
The Visual Identity
Logo
The new IPS brand mark is a bold, abstract logo blending the infinity symbol (continuous innovation) and a play button (audiovisual essence). Its unique geometry and dynamic structure reflect forward motion and limitless potential.
The use of blue and turquoise gradients gives the logo a sleek, technological presence that signals progress, intelligence, and renewal.
Color palette & typography
Our team chose a smart and modern color palette of black, turquoise and blue gradations to reflect the sophisticated and bold IPS identity. The many shades of blue have various metaphorical connotations. The colors cobalt and azure represent intelligence and technology, while turquoise represents renewal and innovation, i.e. contemporary technology.
Moreover, we made sure to select typefaces that perfectly elevate the IPS message. For English, Manrope was our go-to choice; a clean, modern, and highly legible for both web and print. For Arabic, we were certain that Noto Kufi Arabic will best reflect structure, clarity, and modern professionalism.
Visual Language
We built unique key visual elements inspired by the logo’s geometry. The line-based pattern adds texture and flexibility to communication materials, from presentations to signage. It provides IPS with a scalable design system that’s elegant and distinctive across every touchpoint.
Collaterals and stationary
To bring the brand to life, we created a full set of brand applications that reflect the new identity, including: Stationery & business cards, signage & posters, social templates & digital decks, and employee lanyards & vehicle branding
The ORIGIN team also designed a modern company profile that tells the IPS story through a compelling mix of narrative, service details and brand visuals. It positions IPS as a future-forward AV consultancy that speaks to the needs of corporate decision-makers, educators, and public sector clients alike.
With a bold identity, consistent messaging, and elegant visuals, IPS is now equipped to lead conversations, win trust, and make a lasting impression.
More Works
ORIGIN©
2025
Rebranding IPS: A Human-Centric AV Brand
From silent utility to stand-out experiences, we turned IPS into a brand that looks and feels as advanced as the technology it delivers.
Brand Strategy | Visual Identity | Logo Design | Collaterals | Company Profile
Background
IPS is an AV consultancy transforming the way people connect, collaborate and communicate. With projects across corporate, education, government and entertainment sectors, IPS delivers future-proof AV services, from design and engineering to installation, training and support.
So, what was the challenge? While IPS had the expertise, it lacked a clear digital presence and a distinctive brand. The focus was heavily technical, with little emotional resonance. It was time to shift from simply selling systems to selling impact, experience and trust. Now, enter ORIGIN to the mix!
Our strategy
We repositioned IPS around a powerful idea: AV that empowers. Through a full brand strategy, we designed a brand that’s human, future-ready, and client-centric.
We defined IPS’s image as innovative, premium and empowering, and shaped its voice to be confident, professional and approachable.
The Visual Identity
Logo
The new IPS brand mark is a bold, abstract logo blending the infinity symbol (continuous innovation) and a play button (audiovisual essence). Its unique geometry and dynamic structure reflect forward motion and limitless potential.
The use of blue and turquoise gradients gives the logo a sleek, technological presence that signals progress, intelligence, and renewal.
Color palette & typography
Our team chose a smart and modern color palette of black, turquoise and blue gradations to reflect the sophisticated and bold IPS identity. The many shades of blue have various metaphorical connotations. The colors cobalt and azure represent intelligence and technology, while turquoise represents renewal and innovation, i.e. contemporary technology.
Moreover, we made sure to select typefaces that perfectly elevate the IPS message. For English, Manrope was our go-to choice; a clean, modern, and highly legible for both web and print. For Arabic, we were certain that Noto Kufi Arabic will best reflect structure, clarity, and modern professionalism.
Visual Language
We built unique key visual elements inspired by the logo’s geometry. The line-based pattern adds texture and flexibility to communication materials, from presentations to signage. It provides IPS with a scalable design system that’s elegant and distinctive across every touchpoint.
Collaterals and stationary
To bring the brand to life, we created a full set of brand applications that reflect the new identity, including: Stationery & business cards, signage & posters, social templates & digital decks, and employee lanyards & vehicle branding
The ORIGIN team also designed a modern company profile that tells the IPS story through a compelling mix of narrative, service details and brand visuals. It positions IPS as a future-forward AV consultancy that speaks to the needs of corporate decision-makers, educators, and public sector clients alike.
With a bold identity, consistent messaging, and elegant visuals, IPS is now equipped to lead conversations, win trust, and make a lasting impression.
More Works
Rebranding IPS: A Human-Centric AV Brand
From silent utility to stand-out experiences, we turned IPS into a brand that looks and feels as advanced as the technology it delivers.
Brand Strategy | Visual Identity | Logo Design | Collaterals | Company Profile
Background
IPS is an AV consultancy transforming the way people connect, collaborate and communicate. With projects across corporate, education, government and entertainment sectors, IPS delivers future-proof AV services, from design and engineering to installation, training and support.
So, what was the challenge? While IPS had the expertise, it lacked a clear digital presence and a distinctive brand. The focus was heavily technical, with little emotional resonance. It was time to shift from simply selling systems to selling impact, experience and trust. Now, enter ORIGIN to the mix!
Our strategy
We repositioned IPS around a powerful idea: AV that empowers. Through a full brand strategy, we designed a brand that’s human, future-ready, and client-centric.
We defined IPS’s image as innovative, premium and empowering, and shaped its voice to be confident, professional and approachable.
The Visual Identity
Logo
The new IPS brand mark is a bold, abstract logo blending the infinity symbol (continuous innovation) and a play button (audiovisual essence). Its unique geometry and dynamic structure reflect forward motion and limitless potential.
The use of blue and turquoise gradients gives the logo a sleek, technological presence that signals progress, intelligence, and renewal.
Color palette & typography
Our team chose a smart and modern color palette of black, turquoise and blue gradations to reflect the sophisticated and bold IPS identity. The many shades of blue have various metaphorical connotations. The colors cobalt and azure represent intelligence and technology, while turquoise represents renewal and innovation, i.e. contemporary technology.
Moreover, we made sure to select typefaces that perfectly elevate the IPS message. For English, Manrope was our go-to choice; a clean, modern, and highly legible for both web and print. For Arabic, we were certain that Noto Kufi Arabic will best reflect structure, clarity, and modern professionalism.
Visual Language
We built unique key visual elements inspired by the logo’s geometry. The line-based pattern adds texture and flexibility to communication materials, from presentations to signage. It provides IPS with a scalable design system that’s elegant and distinctive across every touchpoint.
Collaterals and stationary
To bring the brand to life, we created a full set of brand applications that reflect the new identity, including: Stationery & business cards, signage & posters, social templates & digital decks, and employee lanyards & vehicle branding
The ORIGIN team also designed a modern company profile that tells the IPS story through a compelling mix of narrative, service details and brand visuals. It positions IPS as a future-forward AV consultancy that speaks to the needs of corporate decision-makers, educators, and public sector clients alike.
With a bold identity, consistent messaging, and elegant visuals, IPS is now equipped to lead conversations, win trust, and make a lasting impression.
More Works
ORIGIN©
2025